This year's edition of Theatre Month is a response to the growing interest in artistic events and the need to promote culture accessible to all. As the Groupon study showed, the main barrier to going to the theatre is costs. As many as 57% of the respondents gave up going to the theatre this year because of the ticket price. Therefore, in October, Groupon together with the theatres of the largest Polish cities, prepared a special offer. Throughout the whole month, users of the service will have the opportunity to go to the chosen show at a lower price than usual.
The idea of Groupon is to encourage people to leave home and collect unique experiences, so we are happy to contribute to more frequent visits of Poles to the theatres. We appreciate the great trust that we have been given by our clients and partners during the previous editions of this undertaking and we are happy to see more and more institutions joining our initiative every year - this is a great motivation for us, but also a challenge. In the current version, theatre lovers can enjoy a selection of almost 10,000 tickets for performances from nearly 40 theatres, including the largest stage in the country, the Grand Theatre of the National Opera in Warsaw - said Łukasz Ostrowski, Managing Director of Groupon in Poland.
A Pole has no time for culture
Not only costs prove to be a barrier to accessing culture. It turns out that only 5% of us are in the theater once a month, and 17% go to a show once a quarter. Apart from the costs, the second most frequently cited reason for not attending the theatre is lack of time.
Nearly one fifth of the respondents are not able to find a moment to meet with culture. And yet theatre broadens our horizons and develops us emotionally (54%) while allowing us to spend an evening with our loved ones (47%). Here Groupon comes to your aid, with tickets at your fingertips, without leaving home or queuing - encouraging you to "buy online and experience offline".
Over 500 tickets to be distributed
The media patron of the event is Radio ZET Chilli. The local patronage was taken by: Radio RAM, Radio Kaszebe and Radio Planet FM. The editors will present the magic of the theatre and interesting facts from behind the scenes in programmes dedicated to the event. What's more, as part of the promotion, there will be more than 500 tickets to be distributed on the air for any of the performances offered by Groupon. After the success of the previous editions of Theatre Month (15,000 sold tickets on average), which were supported by: Tomasz Karolak, Artistic Director of the IMKA Theatre in Warsaw, Andrzej Seweryn - General Director of the Polish Theatre, and the outstanding actress Danuta Stenka, we have no doubt that the promotion of higher culture in Poland makes sense. See you at the Theatre - invites Łukasz Ostrowski.