During the Pyeongchang 2018 Olympic Winter Games Eurosport will give fans the opportunity to watch every second of the start of all athletes in every arena. The "Make it Yours" campaign, launched on Monday, whose anthem is the hit "I Want It All" by Queen, arranged by the London Symphony Orchestra, encourages fans to take control of what, when and where they want to watch.
Showing every second, every athlete and every discipline is the main goal of Eurosport at Pyeongchang 2018. For the first time in its history, Eurosport will broadcast the games with full use of digital platforms, including the Eurosport Player application. This will give fans the opportunity to personalise the broadcast and arrange the programme according to their preferences. For the first time in the history of Eurosport 1 will be fully adapted to Polish spectators, who will be able to see all starts of the Polish Olympics. In Eurosport 2, on the other hand, the focus will be on disciplines that are important for all fans, such as ice hockey, which, due to the schedule, are not included in the Eurosport 1 schedule. In addition, viewers will have access to live broadcasts from all arenas and a huge amount of material on request in Eurosport Player.
The opportunity to personalise the games is the leitmotif of the "Make it Yours" campaign, which encourages fans to take control of the frame and choose what and when they want to watch. The anthem of the campaign is the great hit of the Queen group "I Want It All", arranged by the London Symphony Orchestra.
- We want to introduce new standards of showing the Olympic Games, providing fans with even more excitement from the transmission. The song I Want It All is a timeless hit by the legendary band Queen, which has songs that are synonymous with sporting success. The lyrics of the song I Want It All perfectly reflect our ambition to give fans access to content anywhere and anytime," said Peter Hutton, CEO of Eurosport.
The piece was recorded at the legendary Air Studios in London, and was attended by many great artists who have worked on such productions as "The Dark Knight", "Gladiator", "Inception" and "How to Be King", as well as collaborating with great music stars such as Adele, Vangelis and Mark Ronson.
Eurosport, part of Discovery Communications, is the official broadcaster of the Olympic Games in 48 European countries*, a partner of the International Olympic Committee and the exclusive television partner of the Polish Olympic Committee. The most popular sports channel in Poland leads fans to Pyeongchang, broadcasting World Cup competitions in ski jumping, biathlon, cross-country skiing and alpine skiing, among others. Eurosport has also prepared many special programs, including the largest Polish production of Eurosport - "Kamil Stoch. My story." The next episodes of the document will have their premieres in Eurosport 1 on Thursdays.